EX. NIELSEN CHIEF JOINS SAYOLLO’S BOARD OF ADVISORS
RAZER SIGNS A MAJOR CAMPAIGN WITH SAYOLLO
“WASH YOUR HANDS, PLAY GAMES SAFELY”
WATCH THE SAYOLLO PRODUCED AD ON BUSH RUSH 2
PRESS RELEASE FOR SAYOLLO
For Immediate Release
Contact: Mike Vorhaus, Sr. US Advisor, Sayollo
Sayollo is unlocking the fastest growing real estate market in the world — mobile games.
Sayollo, the world’s leading technology platform that enables native blending of video
advertisements inside mobile games for promoting brand awareness and consideration, has
announced a major new appointment to their Advisory Board and a new business collaboration
with Razer, the world’s leading lifestyle brand for gamers.
Andy Wing, a prominent executive based in Los Angeles has joined the Advisory Board of
Sayollo. Andy is the former General Manager of Sports and Entertainment at American Express
and is the former Chairman of Nielsen EDI. Andy is a leader in worldwide promotions, loyalty
programs, and measurement of media effectiveness. Andy joins Mike Vorhaus, the CEO of
Vorhaus Advisors, a leading digital and gaming analyst in the U.S., as an Advisor to Sayollo.
The Sayollo Advisors will assist Sayollo with signing up game companies to integrate their
technology into a wide variety of games and working with brands to give them a premium
opportunity to put video ads into mobile games. Sayollo is reaching millions of players per
month in mobile games through their network. Sayollo also has a number of well-known brands
advertising on the platform.
Particularly noteworthy, is that Razer recently signed a major advertising campaign to deliver
ads to gamers across the Sayollo Network. Sayollo continues to show increasing revenue,
which is shared with the game publishers.
Advertisers are “demanding the opportunity to run branding-oriented video ads in mobile
games to reach gamers that they are finding hard to reach on traditional media. Game
companies are excited about this expansion of game-related advertising beyond the pre-roll ads
that offer incentives to watch the ads”, said the CEO of Sayollo, Jonathan Attias.
Sayollo also announced that they have integrated a public service announcement ad inside the
game Bus Rush 2. Click here to see the message that urges you to wash your hands and play
Sayollo™ connects gamers directly with brands. Sayollo's, patent-pending, technology unlocks the
fastest growing real estate market in the world, mobile games. Sayollo solves the biggest pain
points for game studios, players and brands.
94% of mobile game studios use advertising BUT the number one complaint from players is about
the disruptions from advertisements. On top of a frustrated community, game studios can't control
what ads are shown to their audience and the majority of non-gaming brands have been left on the
Sayollo matches any brand with any demographic by showing relevant, immersive and non-
disruptive video messages inside mobile games. 2.6 billion players are spending, on average, one
hour per day playing games. Sayollo believes in growth, for everyone, through gaming.
Sayollo gives back control to game studios, removes all the interruptions for players and helps re-
introduce brands to their communities. Sayollo is changing the game. Sayollo is based in Rehovot,
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global
gaming and esports communities. With a fan base that spans every continent, the company has
designed and built the world’s largest gamer-focused ecosystem of hardware, software and
services. Razer’s award-winning hardware includes high-performance gaming peripherals and
Blade gaming laptops and the acclaimed Razer Phone.
Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of
Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer
Cortex (a game optimizer and launcher).
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices
worldwide and is recognized as the leading brand for gamers in the USA, Europe and China.
Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).