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Vorhaus Advisors

Category: Ads

Shorter May Be Better. The Micro-Ad Works On Smartphones

Posted on January 10, 2021 by Mike Vorhaus

Originally Posted on Forbes Mobile phones are increasingly acting as TVs and displaying full-length video shows, and plenty of … [+]… Read more Shorter May Be Better. The Micro-Ad Works On Smartphones

Traditional TV Advertising Is Growing – Unlike Newspapers

Posted on January 10, 2021 by Mike Vorhaus

Originally Posted on Forbes Consumers are watching lots of TV during the pandemic and TV advertising revenue is rising.  GETTY… Read more Traditional TV Advertising Is Growing – Unlike Newspapers

Trump And Biden Double Down On Facebook Advertising

Posted on January 10, 2021 by Mike Vorhaus

The Presidential candidates in 2020 spent more on digital advertising, including Facebook, than in … [+]  ASSOCIATED PRESS This past election… Read more Trump And Biden Double Down On Facebook Advertising

IAB Names David Cohen As New CEO To Lead Digital Advertising Association.

Posted on November 9, 2020 by Mike Vorhaus

Frank Bennack Jr., chairman and chief executive officer of Hearst Corp., right, speaks to Randall … [+]  BLOOMBERG NEWS The Interactive… Read more IAB Names David Cohen As New CEO To Lead Digital Advertising Association.

Advertising Revenues Projected To Decline In 2020 Worldwide

Posted on August 2, 2020August 2, 2020 by Mike Vorhaus

Originally posted on Forbes Red arrow on white city skyscrapers background signifying a decline in the economy.  GETTY The deeper… Read more Advertising Revenues Projected To Decline In 2020 Worldwide

Expect Podcast Ad Revenue To Be Up In 2020: Study

Posted on August 2, 2020August 2, 2020 by Mike Vorhaus

Originally posted on Forbes GETTY Podcasts have been another source of fun, information, and something to do during our extensive… Read more Expect Podcast Ad Revenue To Be Up In 2020: Study

The New Advertising Zeitgeist—Google’s US Ad Revenue To Decline

Posted on July 16, 2020July 16, 2020 by Mike Vorhaus

Originally Posted on Forbes Google Chicago office February 23, 2009.  GETTY IMAGES As the second half of the calendar year… Read more The New Advertising Zeitgeist—Google’s US Ad Revenue To Decline

Ad Revenue To Fall 7% In 2020 Under Pressure From Covid-19

Posted on June 16, 2020June 16, 2020 by Mike Vorhaus

Originally posted on Forbes Advertising revenues projected down in 2020.  GETTY New estimates as to the impact of the Covid-19… Read more Ad Revenue To Fall 7% In 2020 Under Pressure From Covid-19

Snap Is Growing It’s Advertising Business With New Dynamic E-Commerce Ads

Posted on June 16, 2020 by Mike Vorhaus

Originally Posted on Forbes young woman taking photo sneakers with camera smartphone for post to sell online on the internet …… Read more Snap Is Growing It’s Advertising Business With New Dynamic E-Commerce Ads

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